ARTEGIANI arose from the philosophy of the gift-giving economy of the tribal culture of Malawi.
One night, Aurélie had a dream : "Listen to what the people of Malawi have to say".
From that day on, an epic search began. The genesis of this hunt for treasure, this journey, are starting to take shape.
Lewis Hyde’s book The Gift has been key to this journey. His words mirror perfectly what emanated from
the dream and have inspired ARTEGIANI’s philosophy.
"Gifts pass from hand to hand: they endure through such transmission, as every gift is given it is enlivened and regenerated through the new spiritual life it engenders both in the giver and in the receiver.“
The Gift - How the Creative Spirits Transform the World
ARTEGIANI’s branding has been designed to honour the gift-giving culture that inspires us.
The philosophy of ARTEGIANI is to develop together with Artists/Artisans the gift-giving economy by sharing our talents
and “savoir-faire”. By doing so, we hope to play our part in transforming the world into a place of love,
authenticity, beauty, and lightness. With lots of joy and playfulness along the way.